This is the ultimate guide to optimize WordPress Website. Optimizing should always be your goal in order to achieve good performance and better security.
Most of the blogger doesn’t care about WordPress speed optimization things which usually hampers their blog performance and may cause an issue within a blog.
Since loading your website with a few seconds always should be your priority. Most of the professional bloggers care about page speed.
The loading time of your web pages should be as quick as possible otherwise it may result in increasing Bounce Rate. Exit Page rate case will be higher than expected.
While using the WordPress platform most of the marketers use unwanted, outdated plugins. Not only that but also they don’t care about updating to the latest version.
Updating themes, plugins, WordPress version should be your #1 priority since it helps to fix the latest bugs.
You may have questions on how to optimize a WordPress site? So, how can you achieve these things at a time in order for better loading time and speed?
There are certain tricks and tactics in order for optimization. It helps to optimize WordPress website for google search as well as for mobile and bing etc.
Recommend Reading: WordPress Blog Checklist
Checklist to Optimize WordPress Website
1. Better Web Hosting
Most of the people don’t care about hosting and buy cheap and limited hosting for their websites/blogs. There should be an issue with cheap hosting as it doesn’t care about uptime and lacks many more features like a Backup problem, Issue Support Portal, limited Bandwidth, Database Issues, etc.
So always choose a good hosting with a better plan that suits your website. You can choose to host among Cloudways, Kinsta, WP Engine. They are best in their business and provides quality services to Optimize WordPress website.
2. Updating to Latest WordPress Version
Updating Version is crucial when you are using WordPress as a CMS. You should always upgrade your site to the latest version. You will see the update message on your Administrator Dashboard.
Always backup your website and database before upgrading the version. Since it is for the safe side and later on you can restore if anything happens.
3. Use of Caching Plugin
When you are working on WordPress website speed, installing a cache plugin should be number #1 priority. You should never undervalue the power of Cache Plugin.
It helps to increase your website speed. Caching generally means the process of creating the static versions of the website content in your browser.
It helps to load your website quickly while opening after the first time onwards. Here is an example of my website speed checked in
GTmetrix This website helps me to Optimize WordPress website showing which section to improve.
List of Best-Caching Plugins for WordPress
WP Rocket: WP Rocket is a premium plugin where you need to pay to use it on your website. It helps to optimize WordPress website to achieve optimization goals.
You don’t have to worry about the coding to install it. It takes a few minutes to install due to its simplicity.
WP Rocket Plugin has great features like Page Caching, Cache Preloading, Sitemap Preloading, GZIP Compression, Browser Caching, Database Optimization, Google Fonts Optimization, Remove Query Strings from Static Resources, Minification / Concatenation, Defer JS Loading, etc.
It helps to achieve a higher page score on Google Page Speed, Pingdom tools, GTmetrix, etc.
WP Fastest Cache: WP Fastest Cache is one of the simplest caching plugins with an easy user-friendly interface to optimize WordPress Website. You just need to install it and shouldn’t care about advanced settings.
You just need to tick the settings. In this blog, I am using WP Fastest Cache to speed website performance.
It is a freemium plugin with lots of features in the free version. It is a life-saver plugin to optimize a WordPress website.
WP Super Cache: WP Super Cache is yet another cache plugin that generates static HTML files from your WordPress sites. It is developed by Automattic as they are the creator of WordPress.com, Jetpack, WooCommerce, etc.
WP Super Cache settings are for advanced users. You need to configure it correctly before using it. There are settings from easy to advanced with more settings like Contents, CDN, Preload, Debug, etc to optimize WordPress website.
W3 Total Cache: W3 Total Cache is the topmost caching plugin used by millions of WordPress Developer. As stated in the WP directory it upgrades your web performance and also helps on your SEO.
W3 Total Cache Plugin is trusted by top websites and installed by like Mashable, mattcutts, smashing magazine, MakeUseOf, etc.
With features just like minification, page cache, object cache, opcode cache, Database Cache, Browser Cache, etc. it is likely an advanced plugin to optimize WordPress Website.
4. Use of CDN(Content Delivery Network)
Content Delivery Network also known as CDN is a connection of distributed networks that helps to convey the pages upon request to the users based upon a geographical location.
It helps to accelerate the pages requesting to the server that is nearest to the user’s location. Most of the marketers want their site to be fast, secure since its impact on our different metrics like Bounce rate, fully loading time, etc.
CDN helps us in many ways just like in Wide Security features like DDoS attack which is one of the dangerous attacks on the internet. Reliability is another feature when you can trust CDN for.
Millions of websites are using CDN to improve performance, security, sales including e-commerce sites, Government Agencies, and even medium-sized company too.
If you are willing to buy Content Delivery Network Package then you can find differently sized pricing.
Cloudflare, MaxCDN, Akamai, etc are the companies that provide Content Delivery Network services to boost your website. BunnyCDN is my favorite CDN which I have been using in my site
5. Choosing Better Theme and Framework
Many people usually got stuck in this part as they got a dilemma in choosing the right theme and Framework. There are different variety of themes on the internet.
You can find millions of themes which will be difficult to choose. Generally, I prefer themes that have fast site load times, SEO friendly with lightweight and secure coding structure, inexpensive cost.
Many Themes usually charge recurring fees but with StudioPress it’s a one-time fee with variations of theme available on it.
6. Optimizing images for Better Speed
There are a few ways to optimize your image in order to increase proper page speed since its one of the must-to-do tasks. I always do care about image file size.
Larger the picture size longer the loading time will be. so, how to get your images optimized? Actually, there are lots of plugins for image optimization but using plugins may hinder the site performance.
It only takes a few seconds as you need to upload the image(s), it will optimize for you and just download it and use it on your website.
Alternatively, If you want to use the plugin on your website, you can find a number of plugins and few of them are popular just like SMUSH, Ewww Optimizer, etc.
Related: Best Blogging Resources
7. Split Long-Form Content
The long-form content position higher in search engines so writing longer content should be your priority. But keep in mind that you need to focus on quality rather than quantity.
So, how to write long-form content? Different writers have distinct writing skills, styles so it may differ this from you.
Usually, divide your content into various parts so that it will be easy for you to write. Use sub-headings to split it. Using H2 and H3 is best for splitting long-form content.
8. Enable Gzip Compression
When you browse something on the web, it calls the server and passes the request for the files. When the file size is bigger it takes lots of time. So, delivering the file will be the problem and takes time.
so by enabling gzip you can reduce the load time and increases the page speed. You can see the following picture below where the Gzip Compression score is zero.
so, how to fix the Gzip Compression error to optimize WordPress website? You can fix this by using a WP Rocket cache plugin. Please refer to step number 3 to get more insights.
Besides this, there are lots of caching plugins available in the WordPress Directory. Simply test the cache plugin with your theme and check compatibility issues, also choose the best one.
9. Optimizing WordPress Database
Your website database is very very important as the database contains all sorts of posts, pages, links, comments, links, and everything.
If you are working to optimize WordPress website database then always back up so that you’ll never lose your work.
Sometimes there are lots of revisions and to optimize this you can delete this revision posts from the database which is useless for us.
To delete revisions you can use different plugins and one of them is WP-Optimize which helps to keep your database clean and efficient.
10. Install Plugins from Official Source
Many WordPressers often ignore this topic but you should always install plugins from the official store. It is true that you should never use too much plugin as it may hinder your website performance.
There are many nulled plugins available everywhere on the internet. These plugins contain malware and hacking scripts. Always install the plugin from wordpress.org directory in order to avoid the serious threat.
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